VALUES
or BUST
listen up —
Weddings can be fun, playful, and a damn good time. But not at the expense of integrity, inclusivity, or respect. Madden Made is built on values that actually matter. We show up with intention, accountability, and care — for our clients, our team, our vendor partners, and our community. If you work with us, you’re expected to do the same.
Our Ally Promise isn’t a suggestion, it’s the baseline. Bigotry, hate, or disrespect don’t get a seat at the table here. No exceptions. No debates. All clients and vendor partners are required to read, agree to, and sign the Ally Promise below.
Ally Promise
the
- Ableism - discrimination, prejudice, dislike and/or hostility against people with or perceived to have disabilities.
- Antisemitism - discrimination, prejudice, dislike and/or hostility against Jewish people.
- Homophobia - discrimination, prejudice, dislike and/or hostility against homosexual people.
- Misogyny - discrimination, prejudice, dislike and/or hostility against women.
- Queerphobia - discrimination, prejudice, dislike and/or hostility against people who are not heterosexual and cisgendered.
- Racism - discrimination, prejudice, dislike and/or hostility against people based on their membership of a particular racial or ethnic group, typically one that is a minority or marginalized.
- Sexism - discrimination, prejudice, dislike and/or hostility against people based on their sex.
- Transphobia - discrimination, prejudice, dislike and/or hostility against transgender people.
- Xenophobia - discrimination, prejudice, dislike and/or hostility against people from other countries.
AS AN ALLY I PROMISE TO STAND AGAINST HATE BY FIERCELY DENYING AND SPEAKING OUT AGAINST:
AS AN ALLY, I PROMISE TO STAND FOR LOVE BY ACTIVELY AND CONTINUOUSLY SUPPORTING THOSE WHO HAVE BEEN IGNORED, MISUNDERSTOOD, MISTREATED AND OTHERED BY SOCIETY. I WILL USE MY WORDS AND RESOURCES TO SINCERELY UNDERSTAND, UPLIFT AND SUPPORT:
- BIPOC (Black, Indigenous and People of Color)
- LGBTQIAP (Lesbian, Gay, Bisexual, Transgender, Two-Spirit, Queer, Questioning, Intersex, Asexual, Pansexual) People
- People of all gender expressions How a person publicly expresses or presents their gender. This can include behavior and outward appearance such as dress, hair, make-up, body language and voice. A person's chosen name and pronoun are also common ways of expressing gender.
- People of all gender identities (Male, Female, Transgender, Gender Neutral, Non-Binary, Agender, Pangender, Genderqueer, Two-Spirit, Third Gender)
- People with disabilities
- People of all ethnicities
AS AN ALLY I PROMISE TO SHOW MY SUPPORT IN THE BELOW ACTIONABLE WAYS EVERYDAY:
- WITH WORDS - words matter and have power. I will work to edit my language to be welcoming, not limiting, to all people.
- Conversation - I choose to actively speak up for equality and inclusivity to my employees, friends, family and strangers. If I hear a racist, homophobic, transphobic, size shaming, age discriminating or disability-based joke or remark, I will respond and stand up for those being targeted. I will correct misinformation when I hear it, and I will work to start new conversations around these issues.
- Language - I will be more thoughtful to use inclusive language and terms in my everyday conversations, on my website, forms, contracts, and on all social media for both employees and clients. I will focus on putting people first, not their characteristics, as we are more than our descriptors. I will use gender-neutral language in common phrases and job titles such as fireman/firefighter, policeman/police officer, salesman/salesperson, mailman/mail carrier, businessman/businessperson. I will replace the word bride/bridal with the word couple, when it is not specifically referring to a bride. I will edit my contracts to say client name(s) in place of bride and groom. I will rename my bridal suite to something more inclusive such as private room, getting ready room, green room. Words matter and have power, I will work to edit my language to be welcoming to all people and not limiting to some.
- Pronouns - I will honor and normalize the use of people’s pronouns (She/Her, He/Him, They/Them/, Ze/Hir, Ey/Em, Other). I will do this by asking, not assuming.
- WITH RESOURCES - I’ll use my resources to find ways, both small and large, to demonstrate my support for BIPOC (Black, Indigenous and People of Color) + LGBTQIAP (Lesbian, Gay, Bisexual, Transgender, Queer, Questioning, Intersex, Asexual, Pansexual) people, people with disabilities, people of all ethnicities, gender identities and expressions to join in helping move equality forward and prevent the spread of hate.
- Time - I will volunteer my time with organizations that uplift, empower and better the lives of those who have been ignored, misunderstood, mistreated and othered by society.
- Money - I will donate money to causes and organizations that are supporting, uplifting and empowering othered communities. I will also not spend my money at known establishments or organizations who fund or support ableism, ageism, antisemitism, classism, homophobia, misogyny, queerphobia, racism, sexism, sizeism, transphobia or xenophobia.
- Votes - I will actively learn about political candidates who are championing social justice and equality in their policies from the local to the federal level. I will use my voting power to show support to the candidates who are working to better the lives of those who have been ignored, misunderstood, mistreated and othered by society.
- Social media platforms - I will work to support, share and promote posts that encourage equality, diversity and inclusion. I will follow and engage with accounts that are different from me to help me understand and learn more about them. The walls of hate come down when we learn more about those we do not understand.
- WITH IMAGES - I will be thoughtful and intentional in the images I share on my website and all social media channels to include a diverse array of people, including all races, genders, ethnicities, abilities, and sexualities. If I do not have such images, I will work thoughtfully and genuinely to get them via a styled shoot or by volunteering my services at an organization serving marginalized communities. When casting for my styled shoots, I will not tokenize (make a symbolic effort to be inclusive) my models. I will do it because it is important and meaningful, not trendy.
- WITH EDUCATION - I will attend webinars, workshops, talks and trainings on diversity and inclusion. I am committed to always learning and growing as an ally.
This Ally Promise was adapted with permission from the website of Jove Meyer
